A Considerable Growth In Leads By 40% And Site Traffic By Almost 60% Within Two Months Of Launching.The Website With Miracle Group CMS.
CLIENT : The largest and world best known ERP, MDM, and supply chain management initiatives group. It is one of the leading providers of ERP and MMDM products, it has substantial businesses around the world. Company's main vision was to create and implement a brand new Web Strategy that would drive high customer acquisition, enable their offline sales effort and create strong brand awareness around new and existing products. Working with Miracle Group, a web content management solution (CMS) was integrated to significantly increase their website traffic as well as their leads.
CHALLENGE: Client's main objectivewas to shift the website as a key engine for branding as well as customer, agent and employee acquisition. Their aim was also to ensure an enriching best-of-breed experience that completely revitalizes the Web journey of their end users.Previously, the company was using IBM WebSphere Content Manager (IWCM) as a CMS. However, some of the challenges they faced included a difficulty in using a dated version of IWCM, lack of training for IWCM internally to use and manage the CMS, challenges in customizing and/or developing new features and applications on IWCM,bandwidth and infrastructure requirements were too high to maintain the website.
SOLUTION: Ultimately, the client chose to work with Miracle Group because it met all of their needs, including a CMS which could overcome all the business challenges they were facing.They were also able to implement a CMS that offered Web 2.0 f e a t u r e s a n d w a s s e a r c h e n g i n e friendly.They wanted a CMS (Sitecore) that could enable more dynamic sections on the website, especially on their product and fund management sections and be easy to manage for their internal users.Most importantly, most of their internal technical environment is .NET which represented a perfect match for Miracle Group as well.
RESULTS: Within a couple of months after launching,website traffic increased by almost 60% and customer leads increased by 40%. In addition, the company gained a higher user engagement, higher number of leads from the website for offline sales, and a higher number of policy renewals. It has also achieved higher acquisition and engagement for customers, agents and employees – both new and existing. After the implementation of this project, the client has an open door to successful future projects as well.
BENEFITS: Google Analytics, Payment Gateway, a custom solution for online renewals.
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April 4, 2016