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The knowledge of UX-UI is imperative in understanding the fundamentals of mobile app development. The success of a mobile app relies highly on UX-UI as these parameters assist in judging the user engagement and satisfaction levels.
UX
UX stands for User Experience. In simple terms, the term acts as a standard to estimate user loyalty and satisfaction. The aim of a UX designer is to augment the usability of an app by keeping it easy and merging it with the satisfaction levels of users. UX encapsulates within itself the users’ requirements, usability, moods and methods of usage. It gets reflected in the mobile app as soon as the users begin to gain access over it.
UI
In a layman’s term, UI or User Interface implies the manner in which a user interacts with a computer, Smartphone, tablet or any electronic device. This includes display, look and feel, highlighting characters and the overall performance. UI aims to boost the user experience. One method of achieving this is through UI design patterns. Designers, project managers and developers frequently utilize the formalized design patterns for solving the common glitches concerned with design.
With an aim to offer an excellent UX-UI, the mobile app development companies focus on design elements. The success of a mobile app is determined by the manner in which it delivers valuable services and products that are readily accessible for different users. In order to achieve this, it is crucial to have an extraordinary UI and UX design.
Design driven UX-UI
The development of Smartphones has observed an increase in demand of phones having bigger screens. Big screens are powered with their own set of advantages that the users can leverage. Users are continuously searching for mobile solutions that can be addressed with mobile app designs that ensure good and comfortable interactions along with being swift and easy on their thumbs.
Unless and until such design issues are encountered by users, a majority of mobile app developers tend to miss out on these issues. No doubt, a lot of time and resources get consumed in the process but the end result is an A1 UX. The fate of a mobile app rests on design. Joseph Labrecque, a software engineer from University of Denver opposes the idea of retracting from the pre-established ideas of design as end-users look forward to specific app designs while utilizing mobile devices that are platform specific. This shows that design is the most crucial aspect that connects with users and this in turn defines UX.
Arouse user engagement
If a mobile app is equipped with a range of interconnected elements that offer users a good platform for interaction, then the probability of a business to yield a good result increases. Such functionalities further help in user retention. All this helps in building brand loyalty. A range of mobile apps garner popularity by word of mouth marketing which is indicative of the significance of user engagement at a functional level with mobile apps. To make this happen, it is vital to determine the essence of user interactivity and equip users with highly interactive designs and smooth navigation. Such measures will collectively make way for enhanced UX.
Follow the UX Metrics Evaluation
In order to measure the strength of mobile apps, it is essential to follow the evaluation of UX metrics. This evaluation offers you precise analysis related to any flaws or gaps in the app, thereby indicating where the improvement is required. The whole thing draws analysis from a set of tools like user interaction recording, session data, touch heat maps, etc.
Conclusion
It is a known fact that the success of a mobile app depends on the proficiency of its UX-UI designers. An improved UX-UI is not only responsible for building a great impression of the business offerings, but also the chief reason behind the strategy of customer retention.
