Social Media has turned from a trend into a stable of web development. Ever since Web 2.0, customer interaction equals customer satisfaction. Users create, update and share their own content now. Does this leave the web developer without a job? - Far from it! On the contrary, web developers have to provide the infrastructure for users blogging, tweeting, commenting, polling, rating, flagging, wikiing, notifying friends, facebooking (and whatever will come next). Using Drupal development, web designers have a real shot at keeping a website’s social media features up-to-date, while maintaining a web page with a fresh and uniform look.

Drupal is open source, meaning that online innovations can be incorporated into the program as soon as they happen, which is pretty often these days. New features are incorporated into modules that integrate seamlessly into the core program. Staying up-to-date with Drupal is easy and allows web designers to stay efficient in their work nevertheless. 830,000 user accounts make it one of the industry leaders, while 2,000 developer accounts make sure that innovation is continuously implemented.

The social media features provided in Drupal development of web pages include out-of-the-box blogs, feeds, comment functions, wikis and forums. While the core version include all the basics of social media, various modules can be used if a certain project requires more elaborate social media functions. Besides building a website’s own social media features, using Drupal development websites can integrate with social media big names like Facebook, Twitter and RSS.

All these features enable websites to be interactive. While they are hugely beneficial to user relationship and user involvement with the site, they can make a website hard to manage. Drupal is a tool born out of the necessity of having social media features on small and medium-sized websites and maintaining them at the same time. Drupal’s ability to manage and organize content makes it possible to keep social media features cost-effective in creation, implementation and upkeep.

Social media has the ability to build a relationship with customers and website visitors, and can therefore a tool that can be crucial for a website’s success. Especially for newcomers to social media services, Drupal is a flexible, straight-forward and easy-to understand tool to try out what social media features can do for their website.