Google’s executive chairman forecasts that Google TV will soon be in our living rooms.
It usually stays in the living room and families sit together in front of it. Its name? Samsung, Panasoni, LG - the most popular televisions brands have become synonymous with a machine that is known worldwide only as TV.
According to Eric Schmidt, Executive Chairman of Google, a new TV brand will soon be available on the shelves: “By the summer of 2012, the majority of the televisions you see in stores will have Google TV embedded in it,” he said during the Le Web conference, which takes place this month in Paris.
Google TV was announced in the beginning of 2010. It is a platform of a Smart TV, and that means it integrates web 2.0 and television. It uses an Android operational system and Google Chrome to allow TV viewers to navigate on the web and watch web content easily.
The main advantage involving Google TV is the interactivity. The product has been developed in cooperation between Google and Sony.
Until now, almost two years after Google TV was officially launched, its sales numbers seems to be nothing more than a big failure. An evidence of this is that Logitech, the company began developing the devices for Google TV (as today Sony is doing), has decided to stop making Google TV after a $100 million loss on its investment. Because of this, many experts in technology don’t agree with Mr. Eric Schmidt, who is famous for his optimistic predictions (in the same conference he said that Google is buying a company a day, a number too outrageous even by Google’s standards). Despite this, we cannot merely ignore a prediction from Google's executive chairman. If Google really accomplishes its mission and enters in this market, the way we watch TV will be vastly different in the near future.
Over the past 50 years, the television has been part of the most important events of our lives: the first man walking on the moon, the murder of the American President John Fitzgerald Kennedy or the September 11th attacks. All those events have been broadcasted live on the television.
Since Google’s arrival, we have heard time and again the same expression: if you need to know something, just ask Google. And if Eric Schmidt forecasts are correct, pretty soon we will be able to watch it on Google, too.