Companies have now a new challenge: develop websites specifically for smartphones and tablets. 

You are used to having access every single day to the same websites – maybe to buy something or to read the news online. It seems normal and fulfills your needs. But today it is different. It’s too slow and it’s impossible to view all the information on the screen. The website looks like exactly the same though, so what is the problem?

Today you are accessing it on a mobile device, and normally you use a desktop to do it. A website that shows the same information on both platforms is useless at least on one of them. If a user just can’t read a website he/she will simple leave it, accessing another one.

Nowadays almost everybody has a mobile device, be it a smartphone or a tablet.  More people are accessing the internet on smaller screens using the mobile technology.  According to a study developed by The International Data Corporation, 2.7 billion people will be using internet on mobile devices in 2015. How can companies develop websites to succeed on mobiles? Mashable, an American news website with a focus in web development, technology and social media, published some tips that can help any corporation to optimize a mobile website. Let’s see three of them.

First commandment: keep your website simple                                              

There was a time when developers added music to websites, and nowadays everybody understands it was a bad idea. A website must always be simple and clean, and a mobile website must be even simpler. Users will access it on a tiny screen and most of them just want specific information in a very quick way. A lot of large images, music and too many options will just make your website slower, making your clients leave it faster than ever. 

Second commandment: you mustn’t design your website for a specific mobile device                                                                                                            

There isn’t any problem if you are Apple’s or Goggle’s biggest fan, but an enterprise’s mobile website can’t be developed just for iPhone or Android. Keep in mind that many costumers have other handsets, and for them it’s not important if your website works perfectly on other mobile device.

Third commandment: follow good examples and advices     

Although most part of corporative websites were planned only for desktops, some of the biggest corporations worldwide already have amazing mobile websites. It’s a good idea to learn from those successful products. Try to understand all the features of good mobile websites, customizing its solutions for your needs. Is the website ready? Now it’s time to test it. Clients will give you excellent tips to improve your product. You just need to ask them.