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Social coupon site Groupon has proven an instant success. People line up – virtually and literally outside of shops featured on Groupon – to buy and redeem Groupon vouchers. While business owners are able to drive customers to their business by the dozens, Groupon shares the remaining incomings with the owner. The business is able to acquire loads of new customers, while Groupon also receives their share. Sounds like a win-win.

How do social coupon sites draw the masses that make the system work?

Social coupon providers are capitalizing on the social dimension that the internet has recently rediscovered. The social media revolution made clear that the internet is not just bits and bytes and endless data streams. Behind every computer screen still sits a human being. And until mad scientists will make it impossible to distinguish between a human being and an artificial intelligence unit, the allure of real people on the web will continue to grow. Even on the Internet, people still value real interactions, communication and are eager to join crowd movements – whether they are trying to make an onion ring appear more likable than Justin Bieber on Facebook or agree to show up in thousands to pillow fight on the street, like it happened in a New York flash mob. 

This is where social coupons come in

They are equally good at utilizing the fact that human being are essentially social animals. On coupon deal sites, no one gets the deal of the day unless a certain number of people sign up for it. Naturally, people will poise other people to sign up too. This way social coupon sites are able to tap into their customers’ private networks and not only sell to one person, but to their friends, family, work mates and acquaintances as well.

Groupon's competition

Social coupons have created such a large demand that other players have entered the field of daily deals, among them LivingSocial and BuyWithMe. Even Google is trying to grab its share of the market and has recently launched Google Offers. Also, more localized versions that concentrate on individual cities or metropolitan areas have emerged. Internationally, social coupons have already taken India and China by storm, where snapdeal.com and gaopeng.com group buying sites are growing as fast as the country’s expanding economies. Yet, there are still many countries with untapped social buying markets.

Social coupons are a new and growing economy

 Since social buying is a service that it essentially internet-based, entrepreneurs should be equipped with an airtight online platform to market and control their coupon business. At Miracle Technologies (Contact us regarding your project) , we offer a custom-made Groupon clones developed by a dedicated team that are able to carry out all the functions that you need to get you started on your social coupon endeavor.