Market analysis, special interest groups and creative thinking - what do all of these words have in common? They’re all a part of the process that contributes to new ideas, new solutions and new perspectives that enable new product development (NPD).

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Have you ever wondered what life would be like without web applications?  A long time ago in a land not so far away (it was called the 90’s), you and me and everyone we knew lived without these handy contraptions.  Web sites were static with little or no interactivity.  They were slow to load and had limited ability to do anything, well, useful.  We lived and thrived and made our way in the world without so much as knowing what we were missing out on. 

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