Social Media in small businesses is becoming more common, many are aware of the potential benefits that can be developed. Many are still lagging behind as the recent survey by Citibank has portrayed (Reuters, 2009). 86% of small businesses in the US (under 100 employees) do not use social networking sites or do not find them useful in generating business leads or to expand business, can you believe that?! I sure can.
Small businesses that use social media correctly will be using it as a relationship marketing tool rather than a point of sale tool. To do this, it does take a considered effort and time to start creating the social networks that your business can benefit from. As within the physical world networks and relationships take time develop. Small businesses need to make time or hire SMO professionals to develop social media strategies that suit their business.
