Well, when talk about Linkbaiting, it is often written about in negative terms. ‘Baiting’ can be regarded as a sense of trying to trick or trap an unsuspecting person or thing into doing something that they don’t really want to do. While this is accurate with some forms of linkbaiting it is not true with others.

This is the area of the debate around the term ‘linkbaiting’ and some of the practices that people talk about it incorporating. Some argue strongly that it is just a by-product of quality content, others argue that many linkbaiting strategies border on spam, others seem to talk about linkbait as being the answer to all web promotional problems (increasingly SEO companies are offering linkbaiting services).
Quite frankly, its always been a difficult term to be definitive about as it covers a lot of different practices ranging from running awards or competitions, through to writing attacking posts on high profile bloggers in the hope of them biting back and linking to you, through to providing other bloggers or site owners with tools (with embedded links back to your own site) that they can put on their blogs… In reality the term ‘linkbaiting’ is a new term for something that webmasters have been doing for many years.”