The first line of defense should be good enough to demonstrate that you respect your client’s intelligence. For some clients, a simple statement is enough to convince them and for some others, you need to scratch your head to assemble your thoughts and still it doesn’t work.
When it comes down to live wire, every client and the projects are different, and this Practice Study is intended not as a recipe for success, but rather a list of ingredients. Ultimately the ball goes in the court of design firms and the businesses they work for to structure & synthesis the projects in such a way to ensure timely and effective decision-making and design refinement. Success, then, depends on design firms’ ability to be entirely transparent with clients during the pre-sales and post sale process i.e. the delivery phase. If we the designers can understand the value of time constraints, zeal to deliver great granular work, then we can feel confident that our clients will make the decision that best meets their business needs and no doubt they will get surprised with our creativity..!!
