After a flurry of work into some exciting and upcoming developments that are about to be launched we are back again. Enough about that though, that can all wait for the press for you to see elsewhere.
You won’t find us putting in Miracle’s upcoming news in our blog. This can be suicide for a company’s brand, transforming it into a faceless corporation. Let’s face it nobody is as excited about your new up and coming “state-of-the-art”, “revolutionary”, “groundbreaking” product/service as you are. So relax a bit with the sell, sell, sell mode that you are so good at and show your blog readers that you are a few human beings that make up your proficient company.
Blogs are a communication tool that builds brand awareness and nurtures a sense of engagement and not a medium to waffle on about your company; this will only make your customers turn away from you. This distinction needs to be made. Don’t follow the hype and “experts” that have made claims that “the press release is dead” and that they have made way for blogs. Blogs are becoming increasingly important, but they should hold a different communication strategy to the public then that of the press release.
The traditional Press release does need to altered, that much is true. The press release is still vital for company to get in front of the media, it just need to written with smarts so that it can be found through press release optimization and to grab the attention of journalists who see hundreds of press releases per day.
So many get this wrong and end up writing their press release so its looks and sounds like an advertisement. Be weary of this of doing this, the journalist could not care less about the product you sell, the amazing customer service. Instead there are a set of guidelines that should be followed to develop a press release that will be found, grab the attention of discerning journalists.
