
Recently Cameron Chapman touched on some crucial mistakes that can be made in E-Commerce Design. What I can’t stress enough is the importance of getting your e-commerce right. It is not enough to just have a store online to sell your products and services. Users need to have the best possible shopping experience and customer service online, just as is required if they were to shop in a mall.
Web site usability has become an important element of successful Web sites. Web sites must be easy to use. Hard-to-use sites frustrate customers, forfeit revenue to on-line retailers, and erode the image of the company’s brand.
Once you have succeeded in attracting a consumer to your site and have induced them to look into buying an item from your E-commerce store, the last thing you want is to frustrate the customer enough into forcing them to leave. It is so easy to do. Care must be used when designing your E-commerce store.
I have split Chapman’s 15 mistakes into three critical areas:





No matter how fast your Internet connection is, there are times when things slow down to a crawl.