Archive for October, 2009

Why should companies outsource their services?

Thursday, October 29th, 2009

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Outsourcing Software Development has become an integral part of any forward thinking company that understands the importance in being part of a globalized and correlated economy and will seek to expand its global capabilities. Outsourcing software development adds value in terms of time, cost and quality and gives considerable structure to project execution and benefits to all the stakeholders. Good mapping of all organizational processes will be the starting point. Your response to this review should be: “I need to outsource to remain competitive“.

Nevertheless, companies that are thinking about outsourcing their department only for reducing labor costs are blinding themselves to the vast advantages and opportunities that this road can lead their business into. It’s important to keep in mind that off shoring projects these days is no longer just a mean to reduce costs, but has become a tool for adding value to their business by enabling them to concentrate on their core competence.

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Three ways to turn E-commerce online shop in your highest earning sales representative

Tuesday, October 27th, 2009

Three ways to turn E commerce online shop in your highest earning sales representative ecommerce shopping cart1

Recently Cameron Chapman touched on some crucial mistakes that can be made in E-Commerce Design. What I can’t stress enough is the importance of getting your e-commerce right. It is not enough to just have a store online to sell your products and services. Users need to have the best possible shopping experience and customer service online, just as is required if they were to shop in a mall.

Web site usability has become an important element of successful Web sites. Web sites must be easy to use. Hard-to-use sites frustrate customers, forfeit revenue to on-line retailers, and erode the image of the company’s brand.

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How can business benefit from Google Wave?

Monday, October 26th, 2009

How can business benefit from Google Wave? wavelogo

“What would email look like if we set out to invent it today?”

That was the question raised by Google when developing the new Google Wave, a real time platform for communication and collaboration which combines aspects of email, instant messaging, wikis, social networking, and project management into one centralized tool. Apart from if it would really replace the conventional e-mail, as was implied in the question, Wave is being greeted with great enthusiasm and interest by people all around the world, and your company should pay attention to that.

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What to do when people are talking about your brand on the web

Friday, October 23rd, 2009

What to do when people are talking about your brand on the web personal brand blog1 300x235
A brand’s online persona is the first impression for potential leads or clients, which counts for a lot in cyber space. Study after study demonstrates that web surfers have notoriously short attention spans. Failure to capture someone’s attention, or worse, if pegged with a negative association off the bat, odds are you won’t get a second chance to make your case. For this reason it is vital that you keep a positive online reputation intact.

The first step is to monitor your brand all over the internet. Make sure you find out about everything that is being said about your brand. First things first, you need to monitor all the keywords that are associated with your brand. This can be your brands, products, brand abbreviations, company director, public relations officer, also common misspelling of all of these variables.

Second step is to monitor your online reputation on a wide range of two-way internet mediums. This will be social networks, blogs, groups, forums, social media sites, consumer websites, and maybe most importantly on SERP’s. Use to RSS feeds to track these comment mediums with ease.

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Diwali @ Miracle Technologies

Tuesday, October 20th, 2009

Diwali, the festival of lights, is the most widely celebrated festive occasion in India. It marks the triumph of good over evil hence strikes accord with people from all beliefs and cultures.

Last week all Miracle family members celebrated the Diwali with great enthusiasm.  The staff had a great time together, participating on games and sharing sweets and snacks.

How to use social media in small business

Tuesday, October 20th, 2009
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Social Media in small businesses is becoming more common, many are aware of the potential benefits that can be developed. Many are still lagging behind as the recent survey by Citibank has portrayed (Reuters, 2009). 86% of small businesses in the US (under 100 employees) do not use social networking sites or do not find them useful in generating business leads or to expand business, can you believe that?! I sure can.

Small businesses that use social media correctly will be using it as a relationship marketing tool rather than a point of sale tool. To do this, it does take a considered effort and time to start creating the social networks that your business can benefit from. As within the physical world networks and relationships take time develop. Small businesses need to make time or hire SMO professionals to develop social media strategies that suit their business.

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